Keyword DMs
Comment “WHEEL” on a post and an instant DM sends the workshop dates and booking link.
Social Concept
A profile that sells in seconds.
Most people decide in a few seconds on a profile. This concept shows how we reshape one for Luma Studio, a fictional ceramics studio — positioning, bio, highlights, feed and calls to action — so visits turn into enquiries.
Concept Luma Studio is fictional. This engagement covers profile strategy and presentation — not ongoing content production.
01 Before & after
Same studio. Clearer story.
Flip between the two to see what changes. Each numbered note explains a decision.
- 1Name field works as search“Luma Studio · Handmade Ceramics” — so people searching “ceramics Pune” find it.
- 2A bio that answers three questionsWhat you make, who it’s for, and what to do next — in four short lines.
- 3One clear action“Book a workshop” and “Shop” buttons replace a crowded link list.
- 4Highlights as a mini-websiteShop, Workshops, Care, Reviews, Visit — with matching covers.
- 5A feed with a rhythmThree pinned posts tell the story; the grid alternates product, process and people.
9:41luma.studio⋯
L
184posts
4,920followers
312following
Luma Studio · Handmade Ceramics 1
Art studio
Small-batch stoneware, thrown by hand in Pune 🌿 2
Tableware that makes slow mornings feel special
Weekend wheel workshops for beginners
↓ Book a seat or shop the new glaze
luma_studio_official_pune
✨🌸 pottery lover 🌸✨ | dm for orders | collabs open | follow for more!! | #pottery #handmade #art #ceramics #pune
linktr.ee/luma_studio_pune_123Book a workshop 3ShopMessageFollowMessage
🛍Shop
◐Workshops
✿Care
★Reviews
⌂Visit 4
Highlights
new!!
💕
misc
▦▶☺
New glaze:
Monsoon5
Monsoon5
Wheel
workshops
workshops
Meet
the maker
the maker
SALE!!!
quote of
the day
the day
02 Visual direction
Earthy, calm, unmistakably theirs.
A small set of rules keeps every post, story and cover consistent — whoever makes it.
Palette
Terracotta, clay, sage and cream — taken from the glazes themselves.
Highlight covers
🛍◐✿★⌂
One line-icon style on cream rings, so the row reads like a menu.
Feed rhythm
ProductProcessPeople
Rotate the three pillars so the grid never looks like a catalogue.
Type on posts
Serif headlines,
quiet sans captions.
Short headlines only — the work does the talking.
03 Engagement strategy
Conversations, not just likes.
How the profile turns attention into enquiries, using what the studio already posts.
Pinned-post funnel
Three pinned posts answer what, how and who — then point to the one booking button.
Collab & UGC playbook
A simple process for featuring customers’ tables and co-posting with local cafés.
Reply standards
Tone, saved replies and a same-day response target, so no enquiry goes cold.
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