Message match
The headline repeats the ad’s promise word for word, so visitors know they’re in the right place.
Web Live demo
Every click lands somewhere useful.
Paid traffic is expensive, so the page it lands on has one job: turn interest into an enquiry. This concept for Ledgerly, a fictional accounting app, shows how we design for that — on every screen size.
Concept Ledgerly is fictional. The form validates but sends nothing.
01 The page
Switch screens, keep the flow.
02 Design decisions
Built around one action.
Each choice removes a reason to hesitate between the ad and the form.
Form above the fold
Four fields, inline validation and a sticky button on mobile. No navigation menu to wander off into.
Honest trust signals
Security, data location and no-card trial — reassurance that doesn’t rely on invented testimonials.
Ready to measure
Built to fire Meta Pixel and GA4 events on form start and submit, carrying UTM data with each lead.